Museum of Moving Images
Brand Identity


The Museum of Moving Images celebrates the art, history, technique, and technology of moving-image works. It strives to connect communities to build a more inclusive cultural future.
The Logo Construction

A circle put in place of the letters O and I in the acronym for the museum. The circle represents movement as well as a spotlight and focus that is oftentimes used to capture moving images.




The Circles in Application

The circles from the logo are used to create pattern work that shows movement throughout the museum environment and institutional print material. 










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