SoundCloud
Brand Identity, Mediatecture Installation, UI/UX

SoundCloud is the world’s largest open audio platform, allowing users to

SoundCloud is the world’s largest open audio platform, providing users a space to upload, promote, and share audio. It was founded on three basic principles: music, storage, and community. This rebrand gives a new identity to the Cloud in SoundCloud means.

The SoundCloud Doodle

No two doodles are alike. They are personal to everyone, and doodling is a way of self-expression. The SoundCloud doodle is a visual representation of what sound looks like to the users. The logo serves as a stencil to hold the unique shapes and patterns created.

In Application

The office and open studio spaces showcase the doodles of employees and users, creating a sense of togetherness.

Business cards house the personal doodles of the employees to add a human touch.

Users are encouraged to use open studio spaces to make new music and connect with other creators and listeners.

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The Installation

The installation allows users to enter a physical SoundCloud space where they can be surrounded by audio and visuals that generally live on phones or laptops. Each curved panel houses a screen that displays videos and performances of different artists, giving the users an opportunity to discover new interests. The outer shell of the installation displays the doodles submitted by the users.

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